Search engine marketing (SEM) is a way of marketing through the internet or digital marketing by optimizing search engines, such as Google. Google search engine is indeed the number 1 engine in the world with many users around 85 percent compared to other search engines such as Bing and Yahoo, any legitimate Seo company should first target Google rankings
Search engine optimization is the most subtle way to promote a company brand or product where the digital agency will manage a website that is built so that it is preferred by search engines, for example, Google. So that later when someone types in certain keywords in the search bar, the managed and built website can appear on the first page of search, even in the top 10.
How to be able to manage and optimize a website so that it is preferred by search engines requires special skills and techniques, especially to be right on the target. The method can also be different on each search engine, besides that on Google itself there are often algorithmic changes and dynamic developments that can have an effect on search results. There are many ways that can be done, for example increasing the content, building links, etc.
There are many search engine optimization company; but it is best to work with one who is specialized in your niche. For example, if you are a local IT Services company, working with an agency focused on IT Services search engine marketing will help tremendously.
Another search engine marketing strategy is to use PPC techniques, namely marketing methods using Google search engines by placing paid ads based on a daily budget. If on Google it is better known as search advertising or Google Ads This kind of marketing is done through certain keyword bidding so that paid ads can appear at the top. These ads not only appear on ‘Google Search Network’, but also on various sites/websites that allow sites to advertise with Google or known as ‘Google Partner Networks’.
The ad will be paid after the internet user clicks on the ad on the page of the website. Ads can be text or images and both. This is where the role of the digital marketing agency must really know how to advertise so much that it is also able to bring internet users interested in the products and brands of the companies that put these advertisements. There are many ways to do both types of search engine marketing optimization, starting from using certain tools such as Web analytics, Webmaster tools, keyword research and so on. In addition, digital agencies also need to understand the best digital marketing to optimize search engine marketing that can be targeted according to what the company wants as their client.